Do you think these "smart cricket" is selling like hot cakes? An emerging market, the trade old and new smartphone is slowly difficult because tends to saturation.
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According Marketvisio page, a company specializing in the analysis and predictions indicate that: the smartphone market worldwide will face a serious decline in this 2016.
The smartphone market cause trouble
As of now, the popularity of smartphones in the major markets of North America, Western Europe, Japan and the Asia / Pacific region has reached 90%, and the growth of a more positive numbers in the future is very difficult.
Moreover, users in these areas no longer tend to replace or upgrade their smart phones frequently as the year before. The simple reason is because their old smartphones still meet current needs.
In particular, according to Ms Cozza (research director of Gartner), the user owns the high-end smartphones were "upgraded" lifecycle "crickets" its up to 2.5 years. It's mean after all this time, then they tend to bring about a new smartphone, and this time seems not changed in about 5 years.
Users in the US even as network operators and smartphone distributors like Apple have a headache. Since users quite indifferent whether they change the policy of "giving" free smartphone comes biennial contract, or a change to newer smartphone after 12 months.
That is the main reason leading to Gartner, a company specializing in collecting data and analyzing them, has predicted that the global smartphone market will continue to grow slowly, and the percentage of growth will not be achieved to double digits again.
Gartner said that if in 2015 the market growth for smartphones reached 14.4%, in 2016 it was down to 7%, which more than halved. Of course this is what manufacturers and retailers are unwanted smartphone.
Impressive growth figures is 73%, but it was about 6 years ago (2010). It was the heyday of the smartphone market with a lot of favorable conditions!
India and other developing countries - a potential market
Since the smartphone market show signs of saturation, many manufacturers and suppliers have moved into the two market strategy populous India and China.
But according to Mr. Zimmermann (Gartner), the only "Indian market has the highest growth potential." Sales of basic telephone line to 167 million units in 2015, accounting for 61% of all mobile phones sold in India. Therefore, there is still a "piece of cake" for the smartphone!
Although the smartphone is still a luxury goods in India, but Gartner believes that in 2016, there will be 139 million smartphones to be sold here. These smartphones have less than $ 120 and basic phones priced below 70 USD will account for 50% of "crickets" are sold out.
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Manufacturers and distributors: Change or die?
In a context in which the houses, people who have been brought back to their smartphones, sales of "crickets" are increasingly difficult, since users began demanding more in bringing about give yourself a new smartphone.
To break the "cycle" rather smartphone every 2.5 years, or would like to attract more users, have no choice other than to the producers and traders must keep quality smartphone, or even to improve the quality of the product up, but the average price dropped to win for them.
Furthermore, the marketing programs, these moves will play a role promoting important role. Because the majority of smartphones today are akin to each other in design, configuration or warranty, so users will easily be attracted by a "cricket" is getting more attention from more people.
If the manufacturers and distributors have to change the smartphone business remains quite good, there is a reasonable profit margin will be reduced and they will have to compete more fiercely.
Things that will enable consumers to benefit, for example, have a nice day when smartphone design, configure crisis, new features, ... just under 3 million only. For not even the (free) and benefit from other mobile services will more popular!
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